Tuesday 31 March 2009

NEWS FROM MONSTER MUNCH


MONSTER FASHION IS THE NEXT BEST THING
Exclusive Monster Munch T-shirts are now available for fans everywhere

Fashionistas everywhere will be pleased to hear Monster Munch has teamed up with must-have celebrity T-shirt brand, Famous Forever, to create 4 unique t-shirts designs, available for a limited time only.

The five-strong range of stylish designs feature the infamous Monster Munch Monsters as well as the iconic Monster Munch logo to create what is set to be the hottest tee for Spring/ Summer 09’. Available for both men and women in a range of colours and fun designs, these T-shirts are the epitome of retro chic!

All of the T-Shirts will be sold exclusively at www.truffleshuffle.co.uk and in selected Top Shop stores priced at just £24.99 each.

The vintage t-shirts have been created following the brand’s recent re-launch, which saw the much loved Monster Munch snack return to their original crisp size and pack design. The rebranded ‘Mega Monster Munch’ is available on shelf now in Roast Beef, Pickled Onion and Flaming Hot flavour at an RRP of 50p.

-ENDS-

For further information or images please contact Frank PR on

0207 693 6999 or email monstermunch@frankpr.it

Notes to Editors:

In September 2008 Monster Munch returned to the shelves as Mega Monster Munch with retro pack design and old texture, flavour and crunchiness.

Mega Monster Munch is available in Roast Beef, Pickled Onion and Flaming Hot flavours. Each 40g packet has an RRP of 50p and will be based on the original pack design complete with the reappearance of the Monster Munch Monsters.

Typical nutritional values per 40g serving of Monster Munch: Calories: 196; Fat: 10.0g; Saturates: 0.8g; Salt: 0.6g

About PepsiCo

PepsiCo (NYSE: PEP) is one of the world’s largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods.

The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent.

As a member of the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability. For more information, please visit www.pepsico.com.

www.truffleshuffle.com is one of the UK's leading online retailers. Its name paying homage to its inspiration - the unforgettable dance from The Goonie's character 'Chunk'. Founded in 2004 by Pat Wood and Claire Lewis and loved by celebrity A-listers, Truffle Shuffle is home to the biggest and best range of cult iconic retro clothing and unique novelty t-shirts. A visit to Truffle Shuffle is like a trip down memory lane...

Famous Forever are the innovative kings of retro nostalgia. Creators Anton Derry and Jody Tanner launched the brand in 2007 to almost overnight success. With licenses for graphics from our favourite retro bands, brands, TV shows and movies including the Rolling Stones, Coca-Cola, Sesame Street and Top Gun, Famous Forever mix fashion with good old -fashioned fun.

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